How Poland's leading geothermal water park added a professional IVE outdoor training area to extend guest stay, broaden demographics, and differentiate from competing aquatic facilities.








Water parks and thermal resorts compete on one thing - time on property. The longer guests stay, the more they spend on food, beverage, treatments, and overnight stays.
But once guests step out of the water, options narrow fast: a sun lounger, a café, maybe a playground for the kids. Adult guests in particular - fitness-conscious travelers, returning wellness visitors, multi-night hotel guests - were leaving the property to find a gym.
Uniejów wanted to give them a reason to stay.
Equipment lifespan in continuous outdoor installation, with minimal maintenance overhead.
Ongoing operational cost - no electricity, no instructors, no consumables required.
IVE Outdoor installed an outdoor training zone with adjustable-load strength equipment - the same machines a serious user would expect indoors, engineered for permanent outdoor installation. Stainless steel construction. Resistance that scales from a first-time user to a competitive lifter.
Outdoor strength equipment in a water park is not a playground. It's an amenity - the same category as cabanas, hot tubs, and saunas.
Adding outdoor strength signals to guests that the operator takes adult wellness seriously, not just family entertainment. It's increasingly relevant across four segments:
Where the 14+ guest segment wants more than slides - they want to train, build, and feel that open-air Venice Beach atmosphere. An adult amenity that turns a day visit into a destination experience.
Where wellness is the core promise - and adult guests stay longer, spend more, and return more often.
Where guest stay length is the operational KPI, and dry-side amenities directly drive overnight revenue.
Where adult retention is a strategic priority - outdoor strength brings non-swimming visitors onto the property.
Get the Uniejów project documentation, equipment options for your site, and pricing tailored to your market.