Financial
Description of activities and strategy
Currently, the company Ive Outdoor LLC is the owner of the rights and industrial designs to the following products:
CHAMPIONS LADDER
The Champions Ladder is a multifunctional treadmill, which is the most effective cardio device, taking into account burning calories and building aerobic and anaerobic endurance.
Champions Ladder is designed for all those who love sports, climbing and leading a healthy lifestyle – regardless of whether you are a professional athlete or an amateur.
During the training, users can choose training goals such as mountains, volcanoes, buildings or join group training in the gym or via the iChampion platform using 3D Live Streaming and 3D VOD.
Champions Ladder is the right product at the right time. The popularity of climbing treadmills and all HIIT training devices is record-breaking.
IVE OUTDOOR
IVE is a recreational device for outdoor training for every age group and every user level – from teenagers, through adults and seniors, to professionals. IVE devices have an innovative solution of load regulation, thanks to which adjusting the weight to your training capabilities is extremely simple, fast and safe.
IVE is a key brand in our offer and in the years 2023-2027 it will be responsible for approximately 50% of the income of the entire group.
Competition in the outdoor equipment market with variable load is very small – there are only 4 companies in the world that have such solutions.
IGREENMILL
iGreenMill is the world’s first and only outdoor curved treadmill. iGreenMill has a revolutionary roller system that provides an amazing running experience for people of all ages – from children to adults and seniors.
The principle of the treadmill is simple: You want to go faster – go faster. You want to slow down – slow down. You want to stop – stop. Just like in life – you are the powerhouse of the iGreenMill treadmill.
You can freely control your pace thanks to the unique 32 rollers made of Italian stainless steel that work together with you to provide a professional sports experience. The perfectly curved running surface is designed so that the user can walk, run or perform more than 30 other exercises.
iGreenMill is a very important element of the company’s sales strategy – the device has no competition in the world and the demand is very high.
QUINCY SPORT
Quincy Sport is a premium brand, but with very reasonable prices for the distributors of all our products.
Our key products are the Clocks Indoor devices, but our Outdoor Clocks (made entirely of stainless steel) and Clocks Two-Storey devices are also highly popular. They have achieved high sales figures because we are the only manufacturer of these products in the world.
Clock devices are installed in over 100 countries around the world.
Quincy’s offer also includes products such as: dumbbells, barbells, kettlebells, bars, discs, benches, power racks etc.
AQUATIC ECOSYSTEM
Aquatic Ecosystem is an innovative, functional training system which includes endless product configuration options depending on the user’s training needs and available space.
It only competes with two brands that have been bought by global players – Queenax by Precor and Outrace by Technogym.
Aquatic Ecosystem allows the selection of over 50 accessories and racks for storing products used in training.
Aquatic Ecosystem is compatible with all popular accessories, including: TRX, Bosu, Basket Bullet, Reebok Step, CrossCore, Stroops, Vipr etc.
REHABILITATION CIRCLE
Rehabilitation Circle is the only device in the world that significantly changes the rehabilitation of children, adults and seniors. Rehabilitation clinics which have bought these devices have noted a huge increase in the number of customers interested in this form of rehabilitation.
One of the professors at the University of Wuppertal participated in the creation of the Rehabilitation Circle – working for 14 years on a government project in Germany based on reducing the cost of living for elderly people in nursing homes.
BASKET BULLET
Basket Bullet balls have been created for people who are inspired by the lives of athletes. In reference to the unique design, we wanted to create a product that will stand out from the market. Our project was heavily focused on the style inspired by the NBA league.
Finding quality, clarifying the details, and taking care of copying the invoice and the appearance of the balls, were developed over three years to find the ideal ready for production.
Wanting to meet the broad market and also want to create something innovative, we want to give the ball a soul that, caught in our hands, puts us in consternation – are we holding a basketball, or is it really a medicine ball?
Basket Bullet is a brand created for the home market. Medicine Balls are one of the most used fitness accessories. Over 100 million medicine balls of all kinds have been sold on the market, and there is no brand that is clearly associated with medicine balls.
Financial results
The company’s strategy for the years 2012-2022 and 2023-2026 was described in detail and the company achieved its goals. The company’s goal for the period 2012-2022 was to continuously invest current profits and build a huge product portfolio (currently the company has over 250 products). During this period, the company did not focus on the sale of products and did not expand the sales department, which practically throughout the entire period of operation (except for 2014) was based on one person serving clients who came to us on the basis of recommendations from other clients.
The company’s goal for the years 2023-2026 is to transform the company into a sales organization with branches in at least 6 key countries in the world (US, China, UAE, United Kingdom, Germany, Poland) and with distributors in over 100 countries around the world (currently it is ~ 40). The company’s goal is to have 36 sellers in 2023 (in 6 branches) and to increase their number by 12 people each year.
The company operates from current profits and has no loans or leases.
Year
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
Revenue
$ 1 450 151
$ 801 513
$ 1 542 334
$ 1 754 511
$ 1 581 164
$ 1 254 511
$ 1 658 454
$ 2 245 456
$ 1 750 515
$ 1 315 151
Costs
$ 1 154 541
$ 651 151
$ 1 145 485
$ 1 455 411
$ 1 348 554
$ 1 015 197
$ 1 752 112
$ 1 545 555
$ 1 205 415
$ 945 454
Income
$ 295 610
$ 150 362
$ 396 362
$ 299 100
$ 232 610
$ 239 314
$ -93 658
$ 699 901
$ 545 100
$ 369 697
Financial Forecast 2024-2028
2021
Expanding the brand portfolio with the iGreenMill brand – the world’s first professional outdoor treadmill.
Presentation of the company’s products at during the SPORTEC 2021 fair in Tampere, Finland.
Expanding the product portfolio to over 250 items.
Acquiring new 20 distributors from 6 continents.
2020
Pandemic year – the company decreased its turnover, but still had orders from long term contracts with chains of fitness clubs that opened clubs during this period.
In the first month of the pandemic, the company decided to increase investment on new projects with great potential – such a project was, in particular, the Ive Outdoor brand and its products for the outdoor market.
Through large investments in outdoor products, the company opened a completely new sales market (state institutions, uniformed services, residential and office building complexes) – independent of the fitness market – which makes the company significantly different from the competition in the fitness industry, typically based only in one industry.
2019
Creating the Basket Bullet brand as a brand of products from the home department.
This year, the company exceeded the number of 100 countries to which we have sold our own brand products.
Finalization of the production of the Champions Ladder device and pre-production sale of 100 devices to over 40 countries around the world.
Installation of the Champions Ladder device in the luxurious Gunnar Peterson gym – the Los Angeles Lakers physical preparation trainer and a trainer of several showbiz stars (including Sylvester Stallone, Jennifer Lopez, The Rock, Lindsey Vonn) who regularly train on Champions Ladder.
Presentation of the company’s products at during the FIBO 2019 fair in Cologne, Germany.
2018
Extending the range of products with new products from the Free Weights section – 22 training benches of various shapes.
Creating the Aquatic Ecosystem brand along with the entire portfolio of products for functional group exercises.
Expanding the range with another 80 products from various departments.
Presentation of pre-production versions of Champions Ladder in a 1000 sq ft booth during FIBO 2018 held in Cologne, Germany.
2017
Champions Ladder construction begins.
The outdoor department is formed – we produced the first outdoor device made entirely of stainless steel.
Building, as the first in the world, a new two-story Clock series, which saves space and opens up additional free space to use for a gym owner.
Presentation of the company’s products at during the FIBO 2017 fair in Cologne, Germany.
Extending the offer with a new section Free Weights including dumbbells, barbells, kettlebells, discs, and bars.
2016
The year of rebuilding the company after a small crisis in 2015 and increasing the number of products to over 100.
Decision to build the first cardio device – Champions Ladder.
In the production of Champions Ladder, the company acquired a private investor in the amount of ~ $ 200 000 and from its own resources allocated an additional amount of $ 800 000 for this project.
Presentation of the company’s products at during the FIBO 2016 fair in Cologne, Germany.
Cooperation with one of the professors of the University of Wuppertal (working for 14 years on a government project in Germany based on reducing the cost of living for elderly people in nursing homes) and creating an innovative medical device for nursing homes and rehabilitation centers – Rehabilitation Circle.
2015
The only crisis year in our company – this year Jacobs Ladder took our two key employees and decided to build the Jacobs Ladder sales structure in Europe with them.
This year, we increased the range to over 80 products.
Presentation of the company’s products at a stand of over 1000 sq ft during the FIBO 2015 fair in Cologne, Germany.
Presentation of the company’s products at SIBEC UK.
2014
This year was the only period in the history of the company in which the company was involved in sales – the company had a sales department consisting of 4 people.
This year was also the year of increasing the product range to over 50 items.
For several months of this year, Precor was considering the purchase of our Quincy company, and we entered the final stage with Queenax, which they eventually bought. Our disadvantage in this period was the lack of a training system that Queenax had.
Presentation of the company’s products at two stands (in total over 1000 sq ft) during the FIBO 2014 fair in Cologne, Germany.
Presentation of the company’s products at an over 1000 sq ft booth at the LIW 2014 fair in Birmingham, UK.
Presentation of the company’s products at SIBEC NORTH AMERICA, SIBEC EUROPE and SIBEC UK.
2013
We became the exclusive distributor of Jacobs Ladder for Europe (excluding UK).
In April this year, we created the first functional rig in the world based on functional training without crossfit elements and stacks with loads – we called the Clock series.
Presentation of the company’s products at two stands during the FIBO 2013 fair in Cologne, Germany.
Presentation of the company’s products at during the LIW 2013 fair in Birmingham, UK.
Presentation of the company’s products at SIBEC EUROPE and SIBEC UK.
2012
The third year of the company’s activity.
We became the exclusive distributor of Jacobs Ladder in Poland.
In the second half of the year, we started the production of devices under the Quincy brand.
The Founder invested ~ $ 200,000 this year in further development of the Quincy brand range.
Presentation of the company’s products at a stand of over 1000 sq ft during the FIBO 2012 fair in Essen, Germany.
Presentation of the company’s products at SIBEC EUROPE and SIBEC UK.
TRADE SHOWS
Quincy Sport products have been presented at more than 50 trade fairs in cities such as: Los Angeles, New York, Orlando, Cologne, Essen, Rimini, Milan, Birmingham, London, Moscow, Dubai, Budapest, Warsaw, Poznan, Seoul, Paris, Rio de Janeiro, Toronto, Buenos Aires, Sydney, Beijing, Zagreb, Prague, Bratislava, Tbilisi, Bucharest and many others…
FIBO 2014 / GERMANY
LIW 2014 / UK
IHRSA 2015 / USA
SPORT TRADE 2016 / HUNGARY
FIBO 2017 / GERMANY
FIBO 2018 / GERMANY
Managers
All managers have extensive experience in the areas which they are responsible for. Our company clearly stands out from other companies in the sports industry with the skills, experience and diligence of decision-makers – such a composition took several months to select and was combined with an in-depth selection process.
Mateusz Lendzioszek – CEO and co-owner. In the sports industry from the age of 10. He trained weightlifting at the level of the World Championships and the European Championships, winning together over 100 medals at sports events of various importance. For several years, a multiple marathon runner (including Los Angeles and Warsaw). In the company, he is responsible for the development of new products and development strategy. He has visited 120 countries around the world and participated in sports fairs in over 70 countries.
Wiktor Kumala – Sales Director. He coordinates the entire global network of distributors. In the fitness industry for 15 years, he founded and developed several brands with supplements for athletes, both in Poland and Great Britain – in cooperation with bodybuliding.com and Food Mathers from the USA. In London, he also successfully participated in creating needs for the pharmaceutical market. Education in economics – “Controlling and management of corporate finances” – also allowed him to pursue Brand Management, coaching and franchise. He co-ran the franchise of the PKO SA bank in Poland. Excellent knowledge of the financial and fitness market. Very high interpersonal skills as well as know-how.
Damian Romanik – Operations Director. Education in logistics allows him to coordinate operationally all production and logistics activities in the company. He has been active in the sports equipment industry since he was 16, and got into into the age of 12 thanks to his dad, who has been in this industry for many years.
Karol Tyniecki – Technology Director. Education in the fields of machine design and production management. For many years, he held the position of a technologist at FORTE, where he was responsible for the coordination of production in 4 production plants. In private life, a big fan of the fitness industry and one of the few actively training technologists in the world, which allows the company to create amazing products not only from the visual perspective, but also from the biomechanical perspective.
Grzegorz Nieścior – the founder of Lux-Motor Oil, a company dealing in wholesale and retail sale of liquid fuels, which he developed operationally from the establishment to the sale of the company in 2015. In our company, he is responsible for building the domestic commercial sales department.
Marek Romanik – Production Plant Manager – in the fitness equipment industry for 15 years. In the manufacturing industry for 30 years.