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Outdoor Fitness Clubs - Investment Pitch Deck
The most future-proof fitness category - automated, scalable, and profitable outdoor fitness clubs
Trusted by global leaders across fitness, sport, and hospitality:
The global fitness services market is projected to grow from USD 343.06 billion in 2024 to USD 603.94 billion by 2030, representing a CAGR of 9.8 %.
Outdoor and automated fitness solutions represent the fastest-growing segment within this market, expanding from USD 5.4 billion in 2024 to USD 74.6 billion by 2030 (CAGR ~ 74 %), according to Deloitte estimates.
Global Fitness Services Market Growth (2024–2030)
Outdoor & Automated Fitness Segment Growth (2024–2030)
The Outdoor Fitness Club segment is currently being developed exclusively by Ive Outdoor, with an estimated 30-month lead before any competitor can reach comparable turnkey scalability.
SOURCES
ResearchAndMarkets - Fitness Services Market Forecast 2025-2032
Deloitte & EuropeActive - European Health & Fitness Market Report 2025
Ive Outdoor - Internal Analysis
A premium, automated outdoor fitness club delivering the full indoor gym experience - scalable and operational 24/7/365.
The Concept
The world’s first professional Outdoor Fitness Club – a premium club experience, open-air, covering all training zones – from cardio to strength to functional – with equipment built from stainless steel, driven by smart design and backed by global brand power.
The Future
The Weather
The Business Model
From Location to 24/7 Operation
1.
Site Scouting & Permitting
2.
Architectural & Construction Design
3.
Groundworks & Infrastructure
4.
Equipment Production & Installation
5.
Software Integration & Automation
6.
Launch & Operation
Project timeline:
Average delivery time: 3-6 months per club – all stages executed turnkey by Ive Outdoor.
Metric
Value / Description
Outdoor area
625 m² – full training zones (cardio, strength, functional).
Daily entries
100-400 users – consistent year-round usage.
Average ticket
€4.25 per entry – single payments and partner cards.
OPEX
~10 % of indoor gym costs – under €3 000/month for a similar-size facility.
Energy consumption
≤ €100/month – ultra-efficient LED lighting, no HVAC or heating systems.
CO₂ emissions
Effectively carbon-neutral – over 98 % lower than indoor gyms.
Operational uptime
24/7/365 – fully automated and unmanned operation.
Maintenance
< €300/month – preventive maintenance only, no staff required.
Utilisation rate
70-85 % during peak hours – steady flow across all seasons.
All parameters verified at the Warsaw pilot site (2025), confirming scalability, energy efficiency, and predictable operational performance.
Proven model:
The Outdoor Fitness Club in Warsaw delivers 100-400 daily entries with consistent year-round utilisation and strong recurring demand.
Long-term partnership:
A framework agreement for the rollout of dozens of Outdoor Fitness Clubs signed with Benefit Systems (MultiSport) – listed on the Warsaw Stock Exchange with annual revenues exceeding €800M
Global track record:
Scalable rollout plan:
14 clubs are currently under construction across Poland (November 2025 – April 2026), each replicating the Warsaw model with site sizes from 425 m² to 750 m².
Creating Europe’s first network of Outdoor Fitness Clubs - a new ESG-aligned category of Urban Wellness Infrastructure.
Investment Vehicle
New SPV (Special Purpose Vehicle) - “Outdoor Fitness Europe”.
Total Capital
€10 million (100 % provided by Alter Equity).
Ive Outdoor Contribution
25% discount on equipment compared to standard pricing offered to key strategic clients.
Equity Split
75 % Alter Equity, 25 % Ive Outdoor.
CAPEX per club
€500,000 - 25% = €375,000 (after Ive Outdoor contribution).
Fund Use
Build and launch 25 Outdoor Fitness Clubs in 25 selected European cities (2026-2027).
Ownership
SPV holds all club assets and infrastructure.
Exit Options
Resale, refinancing, or strategic sale (investment horizon: 3-5 years).
For Alter Equity
1️⃣ Access to a new impact-driven real asset class – urban wellness infrastructure.
2️⃣ Measurable ESG outcomes – health, inclusion, sustainable urban life.
3️⃣ Predictable ROI with tangible CAPEX control and portfolio visibility.
4️⃣ Exit-ready model – resale, refinancing, or JV opportunities within 3-5 years.
For Ive Outdoor
1️⃣ Long-term value – beyond manufacturing, adding recurring revenues and shared exit upside.
2️⃣ Strategic partnership accelerating rollout across key European markets.
3️⃣ Visibility and validation through Alter Equity’s ESG network and investor credibility.
4️⃣ Production scaling and standardised design across all new installations.
Aligned with Alter Equity’s mission:
Promoting physical and mental health, inclusive access to sport, urban well-being, and sustainable outdoor infrastructure.
Certified stainless-steel, low-emission production, full recyclability, and zero-energy operation.
M&A activity in fitness hardware, software, and digital platforms has exceeded USD 4.5 billion in the past five years, proving strong consolidation trends, high liquidity, and multiple exit opportunities for investors through strategic sales, IPOs, or secondary buyouts.
A significant part of this consolidation comes from our strategic partner, Benefit Systems, which not only acquired the Turkish fitness chain MACFit for approximately USD 0.43 billion, but has also completed dozens of additional transactions across Europe with a total value exceeding USD 0.35 billion.
📅 Announcement date: May 8, 2025
🏢 Seller: MAC Group / Mars Spor Kulübü ve Tesisleri A.Ş.
🤝 Buyer: Benefit Systems
💰 Amount: USD ~431.6 million
📅 Announcement date: January 11, 2022
🏢 Seller: Sunshine Fitness Growth Holdings
🤝 Buyer: Planet Fitness, Inc.
💰 Amount: USD ~800 million
📅 Announcement date: December 11, 2019
🏢 Seller: Fitness World Group
🤝 Buyer: PureGym
💰 Amount: GBP ~350 million
📅 Announcement date: September 9, 2025
🏢 Seller: Urban Sports Club
🤝 Buyer: Wellhub
💰 Amount: USD ~600 million
📅 Announcement date: September 05, 2013
🏢 Seller: David Lloyd Leisure
🤝 Buyer: TDR Capital
💰 Amount: GBP ~750 million
📅 Announcement date: May 30, 2014
🏢 Seller: 24 Hour Fitness
🤝 Buyer: AEA Investors & Ontario Teachers’ (OTPP) & Fitness Capital Partners
💰 Amount: USD ~1.85 billion
📅 Announcement date: June 26, 2024
🏢 Seller: CityFit
🤝 Buyer: Medicover
💰 Amount: USD ~145 million
📅 Announcement date: July 29, 2022
🏢 Seller: RSG Group
🤝 Buyer: Basic-Fit N.V.
💰 Amount: EUR ~50 million
Ive Outdoor
Precursor and European leader in professional outdoor fitness equipment – creator of the Outdoor Fitness Club concept, delivering not only world-class training machines but complete turnkey solutions.
Queenax
World-famous Italian modular training system – acquired from Peloton (NASDAQ: PTON) in 2024 – a global symbol of premium design and a must-have in every luxury fitness destination.
Quincy Sport
Pioneer and co-creator of the global functional training movement – once a competitor to Queenax, now united under one portfolio that shaped a timeless industry trend still defining modern fitness today.
A founder-led team with proven global experience in fitness, manufacturing, and scalable operations.
Mateusz Lendzioszek – CEO & Co-Owner
Former professional athlete and European Champion with over 20 years in the global sports industry. Leads product strategy, innovation, and long-term growth vision for Ive Outdoor and Queenax. Responsible for international partnerships and brand development in over 120 countries worldwide.
Wiktor Kumala – VP Development & Co-Owner
15 years in international fitness and nutrition markets (UK/PL). Builds strategic partnerships and oversees global distribution for Ive Outdoor. Background in corporate finance and franchise management, with a strong record in brand growth and market expansion.Damian Romanik – COO & Co-Owner
12+ years in sports equipment production and manufacturing logistics. Oversees operations, production, and the construction of outdoor fitness clubs worldwide. Ensures cost-efficient execution and quality across complex international rollouts.
Grzegorz Nieścior – Country Sales Director & Co-Owner
Entrepreneur with a strong B2B background and proven sales leadership. Founded and successfully exited Lux-Motor Oil, a wholesale fuel company. Currently responsible for building and managing Ive Outdoor’s domestic commercial network.
Marek Romanik – Production Plant Manager
Over 30 years in manufacturing and 15 years in the fitness equipment industry. Leads Ive Outdoor’s production facility, ensuring world-class quality standards and operational excellence. Expert in solving complex industrial challenges.
Karol Tyniecki – Technology Director
Mechanical engineer specialised in machine design and production management. Former production coordinator at FORTE, managing four manufacturing plants. Combines engineering precision with fitness industry insight to deliver biomechanically advanced product designs.
Contact
Victor Kumala – VP Development, Ive Outdoor
✉️ victor@iveoutdoor.com | 📞 +48 606 171 787