Pitch Deck
MISSION - VISION OF DEVELOPMENT
MISSION
The IVE company was established to solve the problem of the lack of sports equipment for people training outdoors. IVE is recreational equipment for outdoor training for every age group and every level of user – from teens, adults and seniors to professionals.
Provide millions of people in the world with training on full-fledged training services that support the biomechanics of equipment, making it useful and safe.
We believe in the value of outdoor training and meet our customers’ needs to provide quality products that allow them to profit from their activity. Our products not only perform at their best, but also create a productive and proven outdoor performance training experience.
VISION OF DEVELOPMENT
Our entire team is working on constantly expanding the range to eventually become a self-sufficient company with products for all outdoor activities in its portfolio – from playgrounds, through sport and recreation, to rehabilitation.
In 2025, the company will have sales offices in 12 countries, and the number of exclusive distributors per country will exceed 100.
PROBLEM - SOLUTION
SOLUTION!
Promoting outdoor
activities by appealing
products in a suitable
service design concept for
all user groups, will lead
to health improvements
and reduction of social
costs
PROBLEM 2
How to make people aware
that outdoor activity
improves the physiological
responses, whereas leads
to improvements in mental
arousal levels
PROBLEM 1
Immobility increases, in
particular in western world
countries. This results in
increasing health care social
expenses
PROBLEM 1
Immobility increases, in particular in western world countries. This results in increasing health care social expenses
PROBLEM 2
How to make people aware that outdoor activity improves the physiological responses, whereas leads to improvements in mental arousal levels
SOLUTION!
Promoting outdoor activities by appealing products in a suitable service design concept for all user groups, will lead to health improvements and reduction of social costs
PROBLEMS - SOLUTIONS
1
PROBLEM
There are no durable and maintenance-free recreational outdoor training devices in the world for every age group and every level of user. The currently available solutions are products intended for professionals, and additionally they are made of black steel, which is not suitable for outdoor and generally available products and is at risk of developing paint chips and corrosion.
SOLUTION
IVE solves the issue of the worldwide lack of durable and maintenance-free outdoor recreational equipment for every age group and every level of user. The perfect biomechanics of the devices and the great dedication of the design team resulted in the creation of devices “for everyone” – regardless of age or training experience. In addition, the use of only stainless steel means that we have eliminated problems with the durability and maintenance of the devices.
2
PROBLEM
Indoor training is less effective than outdoor training – not only because of the small amount of oxygen in closed rooms, but also because of a problem brought to light in the times of people being afraid of closed rooms and groups of people because of viruses and bacteria.
SOLUTION
Promoting outdoor activities solves the problem of training in closed rooms – users do not have to worry about the lack of oxygen and the flow of viruses and bacteria characteristic to closed spaces. In addition, outdoor activity increases the production of vitamin D and serotonin.
3
PROBLEM
There is no brand in the world with a comprehensive offer for all outdoor activities.
SOLUTION
IVE will be the first brand with a comprehensive range for all outdoor activities and will automatically become the world leader and first choice brand for buyers.
4
PROBLEM
Despite over 1,000,000 sports facilities present in the world with cardio fitness equipment, there is no brand in the world that offers comprehensive equipment for outdoor cardio training.
SOLUTION
IVE will be the first brand to offer a comprehensive range of outdoor cardio training and will automatically become the world leader and first choice brand for buyers. The cardio assortment will include devices such as:
5
PROBLEM
Despite the fact that the health sector in the world is worth ~$6.2 trillion, there is no brand in the world with any products for outdoor rehabilitation.
SOLUTION
IVE will be the first brand with a comprehensive offer for outdoor rehabilitation and will automatically become the world leader and first choice brand for buyers. The rehabilitation offer range will be based mainly on our Rehabilitation Circle product, but the offer will also be expanded to include other products for post-traumatic rehabilitation and rehabilitation of seniors.
TEAM
The team of founders was created organically following other joint projects – including companies that sold products to over 120 countries around the world and were often the forerunner of entire fitness fields – e.g. functional constructions or outdoor treadmills:
Ive Outdoor –
iGreenMill –
Quincy Sport –
Champions Ladder –
Aquatic Ecosystem –
Champions Ladder –
Aquatic Ecosystem –
Puzzling Flooring –
122 Labs –
Rehabilitation Circle –
MARKET POTENTIAL
The market potential of a company with high-class equipment for all types of outdoor activities is very high.
The company also sees great potential in the world’s first (we have no competition here) outdoor rehabilitation department – especially focused on seniors.
There are over 1,000,000 sports facilities in the world with cardio fitness equipment, and yet there is no brand with comprehensive equipment for outdoor cardio training in its offer – the market potential of this department is amazing.
The Ive Outdoor 122 Labs brand is in the development phase, but despite this, it has sold its products to over 50 countries around the world and has 18 dedicated exclusive distributors per country.
FINLAND
A great success that we have managed to achieve so far is obtaining the leading position in the sale of outdoor devices with a load on the market in Finland.
We have already been trusted by such cities as: Helsinki, Turku, Salo, Ypäjä, Muonio, Sastamala, Someron, Tillinmäen, Pöytyä, Äänekosken.
outdoor rehabilitation department
According to a report by the World Health Organization (WHO), there are 2.4 million people worldwide living with a disease that requires rehabilitation.
Other main conclusions of this report:
1) The need for rehabilitation worldwide is expected to increase due to changes in health and population characteristics. For example, people live longer but suffer from chronic diseases and disabilities more often.
2) Currently, the need for rehabilitation is largely unmet. In some low- and middle-income countries, more than 50% of people do not receive the rehabilitation services they need. Rehabilitation services are also among those health services that have been most disrupted by the COVID-19 pandemic.
MARKET POTENTIAL
REHABILITATION EQUIPMENT – TARGET: SENIORS
The average life expectancy in the world is rising rapidly, and the largest investors in the world are increasing their investments in companies working on extending life, which will contribute to an even greater acceleration in this area (for example, Google and its company Calico Labs). What is in the future?
– increase in life expectancy from 68.6 years in 2015 to 76.2 years in 2050,
– increase in the population of +65 in the USA, from 48 million today to 88 million in 2050,
– increase in the global population of the oldest people aged +80, from 126.5 million in 2015 to 446.6 million in 2050,
– increase in the population of the oldest people aged 80+ in some regions of Asia and Latin America, quadrupling by 2050.
* according to the report: An Aging World: 2015
REHABILITATION CIRCLE
The main product from the rehabilitation department – created a few years ago in cooperation with a professor from the University of Wuppertal, who conducted 14-year research on reducing the cost of living in retirement homes in Germany. In his research, he discovered that providing elderly people with daily and safe movement will reduce the cost of living for these people by 65%, which is due to the fact that people who will be active for longer will get sick less often (reducing the cost of medicines) and will not need anti-bedsore patches (which very expensive and account for up to 30% of all maintenance costs).
The Rehabilitation Circle device was created with the concept of developing in the retirement home market, but the versatility of the device that came out in the design phase also allows it to develop in markets such as: rehabilitation clinics, physiotherapist offices, hospitals, fitness clubs, local training centers.
For more information, please visit: www.122labs.com/rehabilitationcircle
BUSINESS MODEL – REVENUE
Ive Outdoor will have two main sources of revenue
REVENUE - SALES OF EQUIPMENT
The revenue of the outdoor sales department will be based on the sale of devices both in various standard/direct sales channels and among dozens of exclusive distributors of our products around the world.
REVENUE - PAID OUTDOOR GYM
Revenue from the paid outdoor gyms department depends on two business models:
a) OWN GYM – Revenue from this segment will be based on both monthly membership fees and individual entry to the gym.
b) FRANCHISE GYMS – Revenue from this segment will be based on revenue generated from:
– fees for joining the network – one-time
– franchise fees – monthly
MANAGERS
All managers have extensive experience in the areas which they are responsible for. Our company clearly stands out from other companies in the sports industry with the skills, experience and diligence of decision-makers – such a composition took several months to select and was combined with an in-depth selection process.
Mateusz Lendzioszek – CEO and co-owner. In the sports industry from the age of 10. He trained weightlifting at the level of the World Championships and the European Championships, winning together over 100 medals at sports events of various importance. For several years, a multiple marathon runner (including Los Angeles and Warsaw). In the company, he is responsible for the development of new products and development strategy. He has visited 120 countries around the world and participated in sports fairs in over 70 countries.
Wiktor Kumala – Sales Director. He coordinates the entire global network of distributors. In the fitness industry for 15 years, he founded and developed several brands with supplements for athletes, both in Poland and Great Britain – in cooperation with bodybuliding.com and Food Mathers from the USA. In London, he also successfully participated in creating needs for the pharmaceutical market. Education in economics – “Controlling and management of corporate finances” – also allowed him to pursue Brand Management, coaching and franchise. He co-ran the franchise of the PKO SA bank in Poland. Excellent knowledge of the financial and fitness market. Very high interpersonal skills as well as know-how.
Timo Ojasto – Sales Director Finland. He coordinates the concept development, AI development process, and joint-production process for Polish-Finnish manufacturing. Timo has been granted by two university degrees in sport science and has got detailed approach on sales process according to Scandinavian public sector requirements, procurements and tenders. He is experienced development leader, product manager, sales manager, whereas team leader in market leading Finnish sport and plauyground product sales and manufacturing companies.
Marcin Skonieczny – IT director. Programmer with over 20 years of experience. His portfolio includes the creation of several dozen mobile applications commissioned by other companies – including for global IT companies.
Damian Romanik – Operations Director. Education in logistics allows him to coordinate operationally all production and logistics activities in the company. He has been active in the sports equipment industry since he was 16, and got into into the age of 12 thanks to his dad, who has been in this industry for many years.
Karol Tyniecki – Technology Director. Education in the fields of machine design and production management. For many years, he held the position of a technologist at FORTE, where he was responsible for the coordination of production in 4 production plants. In private life, a big fan of the fitness industry and one of the few actively training technologists in the world, which allows the company to create amazing products not only from the visual perspective, but also from the biomechanical perspective.
Marek Romanik – Production Plant Manager – in the fitness equipment industry for 15 years. In the manufacturing industry for 30 years.
COMPETITIVE ADVANTAGE - COMPETITION
COMPETITIVE ADVANTAGE
Our competitive advantage is certainly the fact that only our company has focused 100% on stainless steel devices, and thus users appreciate us for the quality and durability of devices.
In addition, a huge advantage over the competition is the passion and knowledge of the entire team, which is wholeheartedly devoted to the design of devices and their perfect adaptation to the biomechanics of movement.
Our team, responsible for creating innovative products in the fitness industry (and even for starting certain areas of fitness, such as functional structures, which we created as the first in the world in 2012) and their subsequent sale to over 120 countries around the world, guarantees effectiveness for every aspect of development of the company – both in terms of the efficient expansion of the device portfolio and the global scalability of the sale of our devices.
COMPETITIVE ADVANTAGE
– The competition for our “IVE Devices” department is: Omnigym, StreetBarbell, Kompan, Lappset. All the companies listed above have much more expensive products, which are, additionally, made of ordinary black steel and are not adapted to the user in terms of biomechanics of movement.
– There is no competition for our “IVE Cardio” department – there is no company in the world with a comprehensive outdoor cardio offer.
– There is no competition for our “IVE Rehabilitation” department – there is no company in the world with any professional device for outdoor rehabilitation.
– The competition for our “IVE Playgrounds” department is numerous – there are thousands of companies, but only 3 companies matter globally and they are: Kompan, Playworld, PlayCore.
OPERATIONAL MILESTONES
THE NEED
The increasing immobility leads to expanding social costs. This can only be alliviated by increasing the amount of exercising.
THE NEED
The increasing immobility leads to expanding social costs. This can only be alliviated by increasing the amount of exercising.
The amount of activity is found to be helped by carefully chosen products, that are determined in AI measurements.
FINANCIAL DATA - PROGNOSES – DEMAND
FINANCIAL REQUIREMENTS
Creating an advanced mobile application for outdoor activities
0
€
Opening a pilot and world's first premium outdoor gym in Helsinki with paid access for users
0
€
Completion of development works and expansion of the IVE strength equipment series to 18 devices (8 new devices)
0
€
Completion of development works and extension of the IVE series of cardio devices to 6 devices (5 new devices)
0
€
Completion of development works and expansion of the IVE recreational device series to 10 devices (8 new devices)
0
€
Registration of companies and creation of organizational structures in Poland, the United States and Finland
0
€
Staff costs in the period 04/2022 - 09/2023
0
€
Construction and design works (in the outdoor rehabilitation department) in the period 04/2022 - 09/2023 to increase the brand's product range
0
€
Construction and design works (in the playground department) in the period 04/2022 - 09/2023 to increase the brand's product range
0
€
Backup costs - about 10% of all financial needs
0
€
SUM
0
€
PLANNED CAPITAL RAISING IN THE PRE-SEED ROUND
In the Pre-Seed round, we plan to raise an amount of 1 million to 1,5 million $.
CAPITAL COLLECTED
The company raised capital from its owners and financed the development of the Ive Outdoor brand from the resources of previous activities. The total investment in the company and its products has so far amounted to approximately USD 0.5 million.
FINANCIAL RESULTS
Determining the exact financial performance of the Ive Outdoor brand is complicated because our group has not yet separated accounting across all of our brands. The revenues of the entire group are the revenues of one company and we have never focused on individual product groups.
Differences between an iGreen Gym and standard outdoor gyms.
iGreen Gym by IVE
Standard Outdoor Gym
Adjustable Weight
Body Weight
Regardless of how much you weigh - you can lift any weight from 5 kg up.
If you weigh 80 kg, you lift 80 kg.
Option to adjust the load to individual training preferences.
No option to adjust the weight - users must lift their own body weight.
The option to start training from 5 kg lets beginners and the elderly train and lets people with more training experience perform a full warm-up.
The lack of adjustment forces users to rapidly start exercising with the weight of their own body, which often puts a dangerous stress on muscles and joints.
No discrimination against overweight people - on IVE devices, such people can choose any load, starting from 5 kg.
Standard devices discriminate against overweight people who are unable to lift their own body weight.
IVE devices are characterized by correct natural training movements consistent with the human anatomy and the biomechanics of the training movement.
Training based on lifting (without warming up) your body weight through uncoordinated device movements does not account for the anatomy and biomechanics of the training movement.
Locations with IVE devices are often filled with people training. An iGreen Gym can become a meeting place for the local community, not only a place for training.
Locations with standard weight lifting equipment are often referred to as "GHOST GYMS." Most locations are empty and unused most of the day.
IVE devices are aesthetically striking - the devices look modern and can even be seen as authentic contemporary art - designers call them "DINOSAUR LOOK" and "JURASSIC GYM."
Standard outdoor gyms have become a permanent element of urban architecture, but they do not offer any artistic or visual value.
7 devices let you train all muscle groups: abdominals, obliques, back, legs, glutes, hips, calves, shoulders, biceps, triceps, forearms, and chest.
There are no devices for certain parts of the body - regardless of the number of machines purchased. It is not possible to train every muscle group.
CONTACT
WORLD
Victor Kumala
+1.424.253.0999
victor@iveoutdoor.com
FINLAND
Timo Ojasto
+358 40 7651 751
timo.ojasto@credoinvest.fi